Caddie Magazine – Driving the new golfing culture
surrounding the world of golf – behind the scenes, on the fringe, in the rough.
“We know golf is so much more than just a game, which is why we decided to share its incredible stories and stunning visuals with the world,” says Melbourne based founder William Watt, a photographer and selfdescribed golf addict. “No one else is sharing them. It’s all about swing speeds, game improvement tips and the pro tour – until now.”
The international Caddie team have sourced contributors from around the world, and developed a biannual print magazine and digital platform that is pro-adventure, unisex, fun, and inspiring – a publication as much for the non-golfers as it is for the diehards. “Golf is for everyone: the young and the old, women and men – even people who’ve never played the game. It’s really an exceptional sport,” William adds.
videos show the level of quality we’re going to deliver through the mag,” adds William.
Caddie is optimistic, yet realistic about launching their new vision to the world. “It’s not cheap to get a print publication off the ground – especially one that looks beautiful and lasts the distance […] But our readership is out there. The response has already been strong. We’re now reaching out to ask for a helping hand and offer our fans an opportunity to become a part of the journey.”
Caddie is launching into two industries in the midst of huge change. The magazine aims to join the new wave of independent publications that are thriving, catering to niche markets with a rich aesthetic, relevant content and a voice that relates to the everyday person. Additionally, it’s looking to cater to the emerging generation of golfers for whom golf is a relaxation activity as much as a sport.
