Browsing Mikes Space ArticlesVIEW ALL

How to maximise your group golf outings

POSTED ON September 20, 2018 @ 8:18 am

Client and reader feedback is telling us that many businesses that normally hold golf outings are now only waiting 2-3 months in advance to book.

Where many groups used to book an entire year in advance which made forecasting of revenues much easier, most club managers now keep their fingers crossed they will have all the available days booked. Budget cutbacks and time constraints are causing this to occur, but many business owners still realise that spending a day out with clients will reap huge dividends and see the value of golf days.

If you have not done so already, make a list of all your remaining days available for corporate golf outings this year. Review all your current booked events and make sure to do a follow up call, or where possible get a small deposit to hold the day. The situation to avoid is a last minute cancellation and a good day of revenue lost. If you offer a half day hire of your course, base the rate off a minimum 120 pax, and put the onus onto the business to bring more players if they want to get a better price. Alternatively for small field shotgun starts, do not give up your entire course to this smaller field unless they want to pay for it, notify the organiser that you are also booking member and paying players into the available spots.

Maximum utilisation: If you are limited on the amount of days available for outside play, get creative and book two different groups (each up to 72) into the same shotgun timeframe (make sure each are aware of what you are doing!) You can offer each group a special rate or value add to share the course, which makes groups easier to attract, and you can get a full field of golfers on the day. Value adds could be in the form of a logo towel, sleeve of logo balls, free range balls etc, – items that have a high perceived cost, but a minimal or low cost to you. Check with your top suppliers to see if they can help you out with a special. They probably want to get rid of some extra stock before Christmas anyway.

If you would like help in compiling a group outing strategy for your facility, golf or functions, contact Mike at morloff@golfindustrycentral.com.au.

Written by Mike Orloff  © Copyright Golf Industry Central 2008

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

New epar Connect 2.0 centralised and consistent EHS manageme...

Just like in any other business or organisation,...

Brisbane GC leading the way to gender equality...

The Brisbane Golf Club has become one of...

Incredible membership growth at Ranfurlie...

Now in the midst of Membership Subscriptions for...

Queensland proshop owner stays afloat with business interruption ...

Not totally surprising at this time of the year, the weather around the country has been a tad bit on the extreme...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Walkinshaw Sports Acquires Linkz Marketing in New Zealand...

Walkinshaw Sports Pty Ltd announce that they have acquired the wholesale golf business of Linkz Marketing as part of their ongoing commitment...

Loch Lomond Whiskies partner with GA...

Loch Lomond Whiskies and Golf Australia have signed a new partnership to give golfers and whisky fans more opportunities to enjoy the...

Industry Around the Globe Unites in Support of Women’s Golf...

June 4th 2019 will be the largest ever single-day celebration of women’s golf with venues from every corner of...

Tiger Woods receives Presidential Medal of Freedom from Donald Tr...

At times choked up by the magnitude of the White House proceedings as President Trump listed many of the...

Is golf the key for Vietnam’s Bamboo Airways to capitalise on c...

As Vietnam’s aviation sector booms and passenger numbers rise at double-digit rates, local upstart Bamboo Airways is embracing what...

Malaysia’s Finest Feted in People’s Choice Awards...

Asian Golf Industry Federation Golf Course Facility Members TPC Kuala Lumpur, Kota Permai Golf & Country Club and The...

Ausplay releases state of golf participation and engagement repor...

Earlier this week a golf focused report on driving participation and engagement was released. The AusPlay Survey (AusPlay) is...

There be DEMONS – by Gregg Patterson...

You’re a wanna be general manager.  You know G.M.’ing will be different than Assistant Manager-ing—–that there’ll be Demons chasing...