“To deliver on this goal, we’ve combined our proprietary radar tracking with algorithms that enable us to accurately record the full flight of a 250 yard drive, within a much shorter space.”

Typically a new driving range is not commercially feasible within large cities, as real estate is a premium (no more so than in Australia). So for Swing City to be able to offer a full driving range experience, in a much more compact space, is going to drive a major return on investment for the development.

Norwest (about 35 mins from Sydney) is now set to bring a whole new dynamic to the region. Parent developer Mulpha, has already begun construction and is scheduled to launch in the Australian spring.

“With families now making up 64% of households in The Hills, Norwest is ideally located for a diversified leisure and entertainment offering. Swing City will tap into a growing demand from people to enjoy the game of golf in a more family-friendly setting,” says Greg Shaw, CEO of Mulpha Group.

Australia joins Vietnam, The Netherlands, Ireland and Indonesia as new countries to bring in the pink tracers of Inrange® to their region in 2022.

This growth is something that the company is incredibly proud of, but not surprised by.

“We are currently seeing a global revolution in what a great player experience looks like at a driving range. And what we offer our partners truly brings every type of visitor to their venue, which in turn brings a host of other benefits to their overall business,” comments David Rayner, Head of Sales for Inrange®

For Swing City, this decision marks a major step in offering their guests the very best visitor experience.

“We are proud to be the first to bring the Inrange® experience to Australian shores. What they offer perfectly matches our ambitions – to make practice more rewarding, and bring families and friends together on the range,” says James Cooper, Managing Director of Avid Sports (Swing City Project)

Swing City is due to open in the final quarter of the year.