BROADBAND SPORTS NETWORK ESPN360.COM TO CARRY ONEASIA ACROSS THE AMERICAS
BROADBAND SPORTS NETWORK ESPN360.COM TO CARRY ONEASIA ACROSS THE AMERICAS
OneAsia, the first professional golf tour to
provide a unified pathway for elite players in the Asia-Pacific region today
announced that its 2010 events will be broadcast live across the U.S. as
well as Central, Latin and South America on ESPN’s 24/7 broadband sports
network ESPN360.com, soon to be ESPN3.com on April 4th.
OneAsia joins a roster of major international events including some of the
world’s top golf events that are being delivered to more 50 million
households in the U.S. and 2 million in Central, Latin and South America.
The deal sealed by World Sport Group, the global media and marketing partner
of OneAsia, extends coverage across the Americas through the live online
broadcast of ten of 11 events scheduled for the OneAsia 2010 season.
“The development of the OneAsia platform requires the support of partners
who can provide the sort of unparalleled reach across the world that would
ultimately propel us to stand side by side next to the PGA Tour and the
European Tour,” said Ben Sellenger, OneAsia’s Chief Executive. “ESPN360.com
will help us do this by reaching out to golf fans internationally and
showcasing the talent we have here in Asia.”
Mark Hardess, President, ASEAN & Australia said, “The digital platform is an
important channel for sports programming and this collaboration with ESPN
reaffirms our commitment to offer coverage of OneAsia events across multiple
media platforms. Sports fans across the Americas can follow OneAsia live
not only on television but through a broadband sports network like
ESPN360.com.”
Since it was launched last year, OneAsia’s tournament schedule has more than
doubled in size, offering players a multitude of full field million dollar
playing opportunities across the region. The total purse for 2010 is $13
million.
2010 OneAsia Tournaments to be carried by ESPN360.com:
Date
Tournament
Venue
Prize Money
Apr 01 – 04
Luxehills Chengdu Open
Luxehills International CC, Chengdu, China
US$1,000,000
May 06 – 09
GS Caltex Maekyung Open
Namseoul CC, Seoul, South Korea
KRW1,000,000,000
Jun 17 – 20
Seoul Open
Seoul, South Korea
KRW1,000,000,000
Jul
New Event TBA
TBA
US$1,000,000
Sep 30 – Oct 3
Thailand Open
Bangkok, Thailand
US$1,000,000
Oct 07 – 10
Kolon-Hana Bank Korea Open
Woo Jeoung Hills CC, Seoul, South Korea
KRW1,000,000,000
Oct 14 – 17
Midea China Classic
Royal Orchid International GC, Shunde, China
US$1,000,000
Oct 21 – 24
Shandong Gold Cup Championship
Shandong, China
US$1,000,000
Dec 02 – 05
Australian Open
The Lakes, Sydney, Australia
US$1,300,000
Dec 09 – 12
Australian PGA Championship
Hyatt Regency, Coolum, Australia
US$1,300,000
For further information please contact:
ESPN
Kristie Chong, Senior Publicist
+1 212 916 9269
Email: kristie.chong@espn.com
OneAsia
Janice Lee Fang, PR & Media Manager
+65 8268 8155
Email: jlfang@oneasia.asia
World Sport Group
Shyamala Velappan, Corporate Communications
+65 6826 2688
Email s.velappan@worldsportgroup.com.sg
About OneAsia
OneAsia is a non-profit organisation developed to maximize elite tournament
opportunities in Asia-Pacific. The Founding members of OneAsia are the China
Golf Association, the Korea Golf Tour, the Korea Golf Association and the
PGA of Australia. The mission of OneAsia is not just to allow the region’s
best players to gain access to more events, but to ultimately provide them
with an alternative pathway to the PGA Tour and the European Tour, thus
retaining the best golfing talent in the region without compromising their
development.
http://oneasia.asia <http://oneasia.asia/>
About ESPN360.com
ESPN360.com — soon to be ESPN3.com on April 4 — is ESPN’s live sports
broadband network, giving fans a 24/7 online destination that delivers more
than 3,500 live, global sports events annually. It is available at no
additional cost to fans who receive their high-speed Internet connection
from an affiliated service provider, and is currently available in more than
50 million homes – two-thirds of U.S. broadband homes. It is available via
dozens of Internet Service Providers of all sizes nationwide, including
Comcast, AT&T, Verizon, Cox, Charter, Windstream, RCN, Insight, Frontier,
Cavalier, Mediacom, Conway, Grande Communications and many more. It is also
available at no cost to approximately 21 million U.S. college students and
U.S.-based military personnel via computers connected to on-campus
educational networks and on-base military networks.
About World Sport Group
Headquartered in Singapore, World Sport Group is Asia’s leading sports
marketing, media and event management company, with a roster of football,
golf and cricket events. The company has been at the forefront of Asian
sport since 1992, featuring almost 600 days of sports events and more than
1000 hours of sports programming annually, across more than 30 countries in
the region.
World Sport Group is the exclusive marketing partner of the Asian Football
Confederation (AFC), and a major stake-holder in Asian golf as organizer of
some of the region’s top events including Barclays Singapore Open, the
Australian Open and the Mercedes-Benz Tour. The Group is also the global
marketing and media partners of OneAsia and the exclusive global media
partner of the Indian Premier League (IPL)
