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Golf New Zealand launches Golf for Life insights

POSTED ON December 11, 2020 @ 10:15 am

Golf for life

Golf is distinctive from other sports. It is a game that can be played right across our lifespan. Golf has unique value to participants across the lifespan and it is a way to be physically active for life.  

Golf for life

Entitled ‘Golf for Life’, the insights present some key themes and considerations for participants at different life stages – children, youth, young adults, parents, adults with no children, older adults and seniors. 

The insights explore what we know about each life stage, what the opportunity is for golf, and provide some practical actions that can support the engagement and retention of people at different life stages in golf.  

A series of personas have also been developed to provide a snapshot into a group of people’s broader lives and their lived experience of golf, highlighting their motivations, barriers, needs and frustrations.  

Golf New Zealand Chief Executive Dean Murphy believes that to engage and retain participants in golf for life we need to understand the reasons why people choose to participate at different life stages and recognize and respond to their needs.  

A starting point

“Understanding the value of golf to people at different life stages is crucial so the game embraces the future and plans effectively to meet the changing needs of participants. The Golf for Life insights are intended to be a starting point to help the golf sector better understand the experiences and needs of participants at different life stages.” 

While the insights present some key considerations for each life stage, it’s not a one-size-fits-all scenario. Each life stage includes many diverse individuals with different and evolving needs. Golf clubs are encouraged to use multiple sources of information such as hearing the voice of the participant and local knowledge within the context they’re working in to help them understand the needs of their participants and to improve decision making.  

Golf New Zealand has a vision of enriching lives through golf. We are committed to proactively encouraging the inclusion of all ages within our game.

The Golf for Life resources can be viewed in the Golf New Zealand Website Resource Centre

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