Browsing Golf Industry NewsVIEW ALL

Incredible membership growth at Ranfurlie

POSTED ON March 12, 2019 @ 4:25 pm

Now in the midst of Membership Subscriptions for 2019/2020, Ranfurlie has gained more than 160 Members and counting since the inception of the Range, just 12 months ago.

There’s little doubt that the Ranfurlie Golf Club has gone through a number of phases in its evolution, yet none have been anywhere near as thrilling as the momentum gathered to this present day.

Following on from the sale of its Amstel Course three years ago, the Amstel Golf Club Board had the foresight and courage to invest back into its flagship Ranfurlie facility, with a particular focus on golf’s broader accessibility amongst one of the most burgeoning urban growth corridors in Victoria. It was this broad yet bold strategy that instigated a series of action plans, setting about a period of rigorous development across all facets of the business. Years down the track, what’s materialised has been nothing short of stunning.

As a first order of business, the Mike Clayton designed 18-hole course was the benefactor of significant capital investment, allowing for the layout now to be far more playable, more aesthetically appealing, and arguably in the best condition it’s ever been.
Perhaps where the Board has achieved its most noteworthy transformation though, is the brand new, state of the art, fully public Driving Range – now entering into its second year of operation. The mandate for the Driving Range was simple; to attract a less conventional golf crowd and to provide an environment where anyone can relax on any day of the week.

Project managed by Ian Denny and Scott Eduati of long-standing industry professionals Golf Services Management, the now flourishing Driving Range boasts 20 bays including a state of the art Golf Academy and two unique Premium Rooms. The Premium Rooms have been of particular significance, featuring auto tee up systems, unlimited golf balls and bar service which have all aided the entertainment of hundreds of groups, functions, corporates and events.

In order to complement this, the venue’s redeveloped Bar and Café facilities have driven a monumental shift in Ranfurlie’s Food and Beverage offering. It’s now common to see Summer afternoons whiled away by golfers, non-golfers, families and friends, all of whom can enjoy a cold drink and hit some balls or even just relax with the latest live sport on the big screens. In the eyes of Ranfurlie’s Management, there’s no doubt that this comfortable hospitality-oriented atmosphere has been the catalyst in attracting new clientele, some of whom have never stepped foot in a golf club before.

President of the newly named Ranfurlie Golf Club (formerly Amstel) Graeme Percy, lauded the open-mindedness of Ranfurlie’s progressive member base, who have endured a number of varied phases throughout the transition. “We’re lucky to have such a good base of loyal members as they’ve stuck with us through this and really embraced the changes. Now, they’re the true benefactors of this transformation and the proof is in the numbers – we’ve picked up 160 new members over the last 12 months alone.”

Going forward, the direction of the Ranfurlie’s leadership remains resolute and unwavering – to attract as many people as possible to the venue and to grow the great game of golf in the area. Now that it’s equipped with the facility to tackle this objective, it seems as though golf may indeed become a new passion for many in Melbourne’s South Eastern Suburbs.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Muree Golf Club looks to diversify property...

A recent Golf Australia report found that slightly...

Country Club in Tasmania

Major upgrade planned for Tasmanian course by Tiger Woods de...

A new residential subdivision is planned for the...

NZ: Two more golf courses approved near Tara Iti...

An American billionaire is planning to build two more golf courses at Te Arai next to an 18-hole course rated as one...

GMANZ proactively work through a crisis together...

This week New Zealand exited a four-week national lockdown which included the closure of all golf courses. During the confinement, golf industry...

Coronavirus: NZ Golf courses bracing for four weeks without any u...

Normally at the weekend, stadiums around New Zealand are full of kiwis watching rugby and cricket or for the thousands of weekend...

Need virtual marketing assistance to take stress off of staff?...

Hire a virtual marketing assistant. Is your club needing marketing assistance but don’t have the budget for a full or even part-time...

NGCOA Adds Golf Surprize to Its Smart Buy Marketplace Line-up...

NGCOA Adds Golf Surprize to Its Smart Buy Marketplace Line-up Mobile platform thanks, encourages and rewards golfers for playing;  reduces...

‘World’s Biggest Golf Lesson’ Attempt Scheduled For May 5...

Golfers are being invited to take part in a world record attempt – without having to leave home. At...

ASIA: Bluffs Ho Tram Scores Another #1 Hit...

Club ranked best in Vietnam, tenth in Asia, on prestigious rankings list HO TRAM, Vietnam (June 4, 2020) —...

ASIA: KN Golf Links Partners With Radisson Blu Resort Cam Ranh...

The award-winning KN Golf Links has partnered with Radisson Blu Resort Cam Ranh to offer comprehensive Stay & Play...

ADH Club Car Western Australia Golf Industry Winners Announced...

From lounge rooms across Australia, the golf industry has come together to celebrate the achievements of the Western Australia...

CLUB MARKETING: How to connect your members so they stay longer...

Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in...